Search Engine Marketing (SEM)

Search Engine Marketing (SEM) with Google, Bing, and other search providers is an exciting way to get your business to the top of web searches but there is also the possibility that you will spend a lot of money for no gain. It’s easy to go wrong with SEM.

When it comes to your advertising dollar the web presents both opportunities and pitfalls. We can help you make the decisions that will best bring in business. When it comes to setting up your campaigns there are many factors involved and it’s not an intuitive or simple process. We can help you understand the various benefits available for different campaign strategies.

Big spends, no results? We can help.

Search Engine Marketing (SEM) Services

Each campaign targets a particular landing page and it is with this landing page you will be able track the success or failure of your campaign.

If you aren’t tracking your results you can’t track your spend. It’s that simple. There is no upper limit to your spend as long as you generate enough business to offset it.

Each campaign targets a particular landing page and it is with this landing page you will be able track the success or failure of your campaign. We didn’t even think about Landing Pages until Acumen explained them. If you aren’t tracking your results you can’t track your spend. It’s that simple. There is no upper limit to your spend as long as you generate enough business to offset it.

It’s important to create a variety of ads although after that the search providers do a good job of displaying those that are most effective.

Each ad is an opportunity. Take advantage of your opportunities by creating a variety of ads.

I don’t know why some ads work and others don’t, but it’s important to try different things.

Keyphrases are one of the most important factors in your SEM. If you use bad keywords you’ll attract clicks but no business. It’s not just a matter of the best keyword either, what’s the most cost effective keyword? You need to know.

Keywords are one of those things that don’t have an easy answer. We can help you understand how to find the best keywords and attract an audience that is interested in making purchases.

High traffic, low price keywords. Yeah, that’s good

It’s not simply a case of spending more money to get results. It’s a matter of spending your money wisely. The better you spend, the greater will be your SEM result.

It’s your money and we don’t want you wasting it on poorly performing ads. We can help you understand how to keep track of your ads and make sure your SEM dollar is being spent wisely.

Caution is the better part of valor

One of the most important, and often overlooked, features of SEM is your audience. You want to target only those who are interested in purchasing what you have to sell. It’s very easy to go wrong here.

Where are your ads going to provide the most bang for the buck? You need to know. We can help you understand the concepts.

Most of our clicks weren’t from potential customers. Until the team at Acumen explained it, I had no idea

Tracking your SEM Spend

One of the things that’s difficult about Internet Advertising is keeping track of how much you are spending. It’s simple to set limits for each campaign and ad but it’s not easy to remember to check-in and see how your various campaigns are going. Without regular upkeep your campaigns might be costing you money and gaining you little or no revenue. We can help setup regular tracking and show you to make reports that will keep you informed.

The better handle you have on your spend the better you’ll be able to tweak your campaigns for optimal performance.

It’s easy to setup a campaign and forget about it. It’s easy, but it’s not a good idea.

Keyword optimization is no easy trick and what people are searching for this month might very well change by next month. It’s important to understand the tools available so that you can use the best keywords at the best price.

Our Team

Tom is our SEO expert and while he dreams that he can make your page #1 without SEM the reality is sometimes different.


SEM can be extremely effective but it is very dangerous. It’s way too easy to spend and spend. You need to understand how it work and the major pitfalls.
Rob is a big believer in SEM and has first-hand knowledge of how well it can work. He also knows the pitfalls.


Constant vigilance is necessary with pay per click. YOu can’t turn it on and forget about it.
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