Coatings Unlimited

Coatings Unlimited came to us with a website that they largely liked but its content was static and they weren’t able to make changes on the fly. We suggested a WordPress replacement site to correct this deficiency. The flexibility of the WordPress design tools allowed us create a new site with almost the exact same look and feel, with a few improvements, as the old one.

One major issue for Coatings was that their business model is designed around heavy-duty machinery and equipment. Generally speaking the people with the skills to run heavy equipment don’t also have the ability to work with websites.

WordPress was a great solution because it’s so easy update content in a blogging style. We created several blogging categories and now anyone in the company can write a few paragraphs, post them, and instantly see the results on the page designed to display that category. It’s that easy and it works. It’s great for SEO results as well.

WordPress Design

WordPress is currently the hottest CMS (Content Management System) out there. It started as a blogging tool but grew rapidly into a full-blown CMS. One of the reasons we see such an explosion of WordPress Website design is because of the blogging beginnings of the tool. The blog features are still there and this allows WordPress website owners to create new WordPress pages and WordPress posts without having to come to us for every little change.

Because creating a WordPress Website is so easy we now see a huge number of WordPress Templates, WordPress site Themes, and WordPress Plugins. These tools make it easy for out WordPress Website design team to find a WordPress Template that meets your needs. Once the WordPress Template is found our WordPress Developers go to work customizing the WordPress Theme with your branding elements. We then add WordPress Plugins to extend the ability of your site to meet any and all requirements.

“I can change content so easily! Maybe I should have been a web developer … not.”