Internet Marketers depend upon Google Analytics to make SEO and PPC decisions. Google is now in the process of moving everyone away from Google Analytics to an updated tool called Universal Analytics.
This tool includes many new features that make tracking site visitors even easier which will help you understand your Internet Marketing efforts in greater detail.
It has a number of benefits including the ability to connect multiple devices, working with user sessions, and engagement by User ID.
The new tracking code is much more flexible, which allows you to track websites.
Now also mobile app tracking and other digital devices like game consoles. It’s much easier to setup the tool particularly for cross-domain tracking.
It’s easier to exclude particular referrals and search terms. You can create your own custom dimensions and metrics.
It’s not difficult to transfer over to the new Universal Analytics and you shouldn’t postpone the move.
If you need help our SEO Department is waiting for you call!